Interview about Hallways


Hallways: map of social interactions


The aim of this photo project is to show how hallways (рус. подъезды) constitute themselves as the space open to social dynamics. Hallways, as it is stated, are believed to be “a map of social interactions” because they act as a mirror, reflecting such social concepts, as communication, negotiation, hierarchy, status, emotions, etc. While the presented photos show different aspects of correlation between hallways and people’s way of living, the multimedia includes the analysis of hallways in terms of critical urbanism, done by DAAD Associative Professor for Applied Humanities, Felix Ackermann.


Bizarre exhibits form international relations?


Do you find this exhibit extraordinary?
Do you think art can become a common ground for two nations for their further cooperation?
Don’t you know how this may be related to the dialogue between Lithuania and Croatia?


The Croatian exhibition “Body Jewelry” was inspired by a Cultural Affairs attache in Austria Rita Valiukonyte. Having seen the exhibition with body jewelry in Zagreb, she advised Lithuanian gallery “MENO NISA” (where actually the exhibition takes place) to cooperate, which resulted in the Croatian exhibition which can be visited from 5th Novemer to 18th of November. As the curator puts it, “This exhibition may be extremely important for us and Croatia”.

For those who are looking for the context (why, when, where…), a photo collage from the exhibition opening with tags is available:

According to the art expert of “MENO NISA”, Sonata Baliuckaite, now it is much easier to cooperate between two countries (in this particular case: Lithuania and Crotia) as Croatia has recently become a member state of the EU.  Furthermore, this can be estimated as a breakthrough in the art since nobody has never made any projects in this field before. The expert adds that this exhibition is based on the idea of transforming the function of jewelry: it is no more a decoration, beauty attribute, but rather practical tool aimed at communicating with a viewer, playing with his imagination and provoking to re-estimate the stereotype of “jewelry as decoration”.

photo 3

The expert insists that the exhibition is a great opportunity to re-explore Croatia as it is only a touristic object for many Lithuanians. Now, having attended the gallery, they can find out that Croatia is an extremely cultural and creative country as well.  Thus, the works and the topic are really different from what is popular in Lithuania, it can be really interesting for Lithuanian artists and exhibition’s visitors to broaden they horizons by getting acquainted with the art they have never seen and experienced before.

The most peculiar thing about the exhibition is that its centre is the body itself. The expert says that a visitor can be surprised by mane “artistic inventions”, such as a mandrel for a broken arm, a wig, glasses, or even a ring in the form of matches box.

photo 4

There is no Embassy of Croatia in Lithuania yet, but there is a Bureau of Croatian affairs which has significantly contributed to the development of the exhibition. Its initiators hope that this exhibition will become a bridge between two nations and cultures: Lithuanian and Croatian and it will only reinforce the relationship between these two countries.

Below, there is an interview with Sonata Baliuckaite as well as some exhibits from the gallery. The expert tells about the significance of the exhibition for Lithuania as a European country and an art field, speaks about the authors of the exhibition, the idea and the concept of pieces of art.

If you are looking for some specific details, you can find it here. Here is the record of the curator answering the question about the significance of the exhibition:

More information about the exhibition in media can be found here:


Want to see this and more? Visit the exhibition which is open until November 10th, 2013.

Jewish cultural identity


This report examines the problems related to Jewish cultural identity. The motive of the report was the exhibition “Who is Jew?” held in the Tolerance Centre ( in which Jews from all other the world tell their stories. We contacted the exhibition’s curator Ieva Sadzeviciene to find out more about the purpose and the idea, the interest in the organized exhibition as well as problems related to being a Jew in Lithuania”.

The full version of the interview can be found here (in Lithuanian):

We also interviewed antisemitist in order to know more about his intolerance towards Jewish nation. His main argument was “Jewish people do not do anything useful for other people, but have much more than average people”.

Also, Wox Populi was done to learn what Lithuanian people know about Jewish culture. Despite the fact all of them claim that “there should be more projects related to developing Jewish culture”, only few of them were able to answer “what is Tora”, “what is a synagogue”, etc. One of the most difficult questions appeared to be “what is your attitude towards antisemitism” as a lots of people simply do not know what antisemitism is.

The conclusion: Lithuanian people, even not extremists, are not ready for forming connections with other cultures (in this very case: Jewish culture). The issue of Jews’ integration in the society without facing a negative reaction remains questionable.

Some other articles related to this issue:

Successful media strategy


Title: Drugs set your Timeline
Client: Israel Anti-Drug Authority
Brief: Use Facebook’s new Timeline feature to show clean vs
drug-addicted life
Agency: McCann Digital Israel
Executive creative: director Nir Refuah
Creative director: Ami Alush
Writer: Daniel Barak
Art director: Nir Herszdtat
Production: Inbal Fanan
Photographer: Gooli Cohen
Account manager: Keren Ashkenazi – Advertising news INFORMATION – Campaign Screenshots – the stats, the results – JEWISH CHRONICLE – Daily Dot – AWARD – TWITTER THEY HAVE CHOSEN SOCIAL MEDIA? – Interview

Israelis are reported to be the world’s biggest users of online social networks. And now, one of the country’s media agencies has put this fact to good use by launching an eye-catching campaign for the Israel Anti-Drug Authority.

McCann Digital Israel have used Facebook’s new Timeline format to show a drug-user’s life over a series of months for their new campaign titled “Drugs set your Timeline”.

Pictures include the fictional Adam Barak being thrown out of his apartment by his girlfriend and sleeping on the street and contrast an alternate, drug-free scenario, which shows a clean-shaven young man enjoying a normal life.




Detailed media analysis – Lithuania



Capital city Vilnius
Population 3,555,179 (2009 est.)
Country Area 65,200 km2
Language Lithuanian 82% (official), Russian 8%, Polish 6% (2001)
Ethnicity Lithuanian 83.4%, Polish 6.7%, Russian 6.3%, other or unspecified 3.6% (2001)
Religions Roman Catholic 79%, Russian Orthodox 4%, Protestant (including Lutheran, evangelical Christian Baptist) 2%, none 10% (2001)
Government Semi-presidential republic
EU accession 38108
 Internet country code .lt
 Internet users 1.333 million (2007) country comparison to the world: 75
 Telephones – main lines in use 799,400 (2007) country comparison to the world: 87
 Telephones – mobiles 4.912 million (2007) country comparison to the world: 80
 Calling code 370
Radio broadcast stations AM 29, FM 142, shortwave 1 (2001)
Television broadcast stations 44 (may have as many as 100 transmitters, including repeater stations) (2008)

The general environment for media development

  • Freedom in the world: FREE
  • Index of Economic Freedom: MOSTLY FREE
  • Press Freedom Index:  SATISFACTORY SITUATION
  • Democracy Index:  FLAWED DEMOCRACY

Consequently, we may claim that Lithuanian society is more inclined to Free Open Democracies where the government regulates different segments of soceity. However, it has flaws, mainly due to minor drawbacks in economic and press freedom.



1. International organizations membership

Lithuania is a member state of many organizations, such as EU, UN, NATO, etc. Despite its membership in a number of international bodies, only few of them are related to media. These are International Telecommunications Satellite Organization ( and the specialized agency of the United Nations responsible for information and communication issues – International Telecommunication Union (

2. Constitutional framework


According to the 25th Lithuanian Constitution Article:

The human being shall have the right to have his own convictions and freely express them.
The human being must not be hindered from seeking, receiving and imparting information and ideas.
Freedom to express convictions, to receive and impart information may not be limited otherwise than by law, if this is necessary to protect the health, honour and dignity, private life, and morals of a human being, or to defend the constitutional order.
Freedom to express convictions and to impart information shall be incompatible with criminal actions—incitement of national, racial, religious, or social hatred, violence and discrimination, with slander and disinformation.
The citizen shall have the right to receive, according to the procedure established by law, any information concerning him that is held by State institutions.

There is extremely positive environment for media functioning and developing as information the citizens receive is not anyhow limited. On the other hand, there are some rational limits mainly related to incitement of hatred, discrimination and disinformation, which are considered being criminal actions.

3. Media regulation 


Censorship of Lithuanian mass media is prohibited by the Constitution. Since the 1990 the media in Lithuania are not controlled by the state power. National media is regulated by the Law on Provision of Information to the Public, which was first passed in 1996 and last amended in 2006. The state is subsidiary only for the cultural and educational media through the Fund for the Support of the Press, Radio and Television.

Regulations of the Lithuania mass media are based on a self-regulation system. There are two main self-regulation bodies: the ethics inspector and the Commission of Journalism and Publisher Ethics. (The Code of Ethics)

Two main agencies govern the area of radio and television. The Radio and Television Commission of Lithuania is an independent institution with powers of regulation and supervision concerning the activities of radio and television broadcasters. The Commission is accountable to the Seimas (parliament).

The Communications Regulatory Authority of the Republic of Lithuania (RRT) is an independent national institution regulating the communications sector in Lithuania. It was established under the Law on Telecommunications and the provisions of the European Union Directives. Each year it submits the acitivity and financial report to the Seimas.

4. Access to information

Information freedom and accessibility is one of the crucial aspect of good governance and corruption prevention. The opportunity for citizens to see public sector documents, to address their governance representatives and have an access to public finance is not only a way to involve them into governance but also a tool for transparency.

TILC also created the internet tool for information accessibility:

Using this tool, you can type a particular address and find who is your representative in the government (head of the town, municipality representatives, members of national and EU parliaments).

5. Libel & Defamation



In Lithuania, libel and defamation (here: insult) are considered to be crimes against a person’s dignity and a person committing it shall be punished up to two years.

Article 154.  Libel

1. A person who spreads false information about another person that could arouse contempt for this person or humiliate him or undermine trust in him shall be punished by a fine or by restriction of liberty or by arrest or by imprisonment for a term of up to one year.

2. A person who libels a person accusing him of commission of a serious or grave crime or in the media or in a publication shall be punished by a fine or by arrest or by imprisonment for a term of up to two years.

3. A person shall be held liable for the acts provided for in this Article only subject to a complaint filed by the victim or a statement by his authorised representative or at the prosecutor’s request.

Article 155.  Insult

1. A person who publicly humiliates a person in an abusive manner by an action, word of mouth or in writing shall be punished by a fine or by restriction of liberty or by arrest or by imprisonment for a term of up to one year.

2. A person who insults a person in a manner other than publicly shall be considered to have committed a misdemeanour and shall be punished by community service or by a fine or by arrest.

3. A person shall be held liable for the acts provided for in this Article only subject to a complaint filed by the victim or a statement by his authorised representative or at the prosecutor’s request.



1. Owners


The private channel TV3 (Swedish group MTG) continued to lead the Lithuanian market in 2011 with a daily audience market share of 21%, ahead of LNK (MG Baltic Group), at 17.7%. LRT, the main channel of public service broadcaster LRT, was in third position with 10.7%. After these, there are only two channels with a share above 5%: BTV (Achemos Group) and the Russian-language channel PBK.

2. Size

  Number of (Th.) Rate of penetration (% HH)

3 329


1 393

TV Households

1 337

Households with DTT receivers


Total digital TV households



3. Main channels 





LRT televizija Lithuanian National Radio and Television Public-owned 1957
LRT Kultūra Lithuanian National Radio and Television Public-owned 2003
LRT Lituanica Lithuanian National Radio and Television Public-owned 2007
TV3 Modern Times Group Private 1993
TV6 Modern Times Group Private 2002
TV8 Modern Times Group Private 2011
Viasat Sport Baltic Modern Times Group Private 2009
LNK UAB Laisvas nepriklausomas kanalas Private 1995
TV1 UAB Laisvas nepriklausomas kanalas Private 2003
Liuks! UAB Laisvas nepriklausomas kanalas Private 2007
Info TV UAB Laisvas nepriklausomas kanalas Private 2007
BTV UAB Laisvas nepriklausomas kanalas Private 1993
Lietuvos rytas TV Lietuvos rytas Private 2004
Sport 1 UAB Sporto komunikacijos Private 2008

Taken from:




Before the political transformation in 1990, Lithuanian print media sector was the main tool of the party propaganda mechanism.  In Lithuania, the privatisation of the print media began in the 1990s when the government discreetly agreed to stop interfering with the media. The majority of the media outlets were privatised to journalists and employees. Several years later, when their price increased, most sold their shares to large publishing companies or foreign investors. Between 1989-98 Lithuania’s print media and its operational context were reshaped from a state dependent to a free mass media model.  The majority of dailies and magazines were privatised or newly established,  and an independent printing and distribution structure was created. – Ratings of Lithuanian newspapers


(For more information –

Lithuania – Internet News Reference




















EIN News

Inside Lithuania


One World




































1. Government support

In 2008, after the Ministry of Culture launched a call for film project proposals. Seventy proposals were submitted: 13 feature full-length film production proposals for partial funding, 12 documentary full-length film production proposals, 15 documentary short film production proposals, 10 animated film production proposals, 4 film production extension proposals, 10 preparatory works and 6 film dissemination proposals. More than 2 million euro (8.09 million litas) were designated to fund the cinema projects. Lithuania has created more than one full-length and documentary film, which received awards.

2. Companies

In Lithuania films are distributed by four major film distribution companies. Films distributed by the companies ACME filmai, Forum Cinemas, Garsų pasaulio įrašai and Lietuvos kinas have the largest share of the market. In 2008 the total number of viewership in films distributed by the said companies amounted to 3.2 million (95 percent) of all viewers, with the total revenue collected amounting to 39.4 million litas (96 percent of all revenue); the remaining part of the market space was filled by film festivals and films by other distributors. In 2008 the major film distributors supplied 409 films to cinema theatres, out of which 151, or almost every third film, was a new production.

– Example of Lithuanian blockbuster